SEO Guide to Rank on Google
There are many factors that can impact our ranking on Google and to be specific it has more than 200 factors on the basis of which the websites are ranked. SEO in digital marketing course guides will help us to understand the topmost factors which would impact the ranking on google. We don’t need to work on 100’s of factors to achieve Google’s ranking. Below we will discuss the 7 factors which can help us to make the best strategy to achieve the ranking.
1) Creation of Backlinks
The effective way to rank on Google is by creating backlinks. More backlinks will lead to good ranking. Backlinks are not going to stay in the future, Google has plans to get its alternative and move away from it, but still, it is one of the most important factors of ranking on Google. While creating backlinks one should keep in mind that along with the quantity the quality of the website you are creating links on is also very important.
Strategic planning to create backlinks to achieve the desired ranking. The best strategy to increase the number of backlinks is by borrowing the backlinks from your competitors. Borrowing doesn’t mean that you will go ask for it you just have to use a tool called SpyGlass and it would fetch all the relevant data from your completion, the tool will find the backlinks of your competitors and also find the gap, this will help you to analyze the situation and you can accordingly step forward to create the links.
2) Avoid Repetition and over usage of Keywords
As we all know content is the king, therefore your article should be SEO friendly to get yourself ranked on google. Google hates too much repetition of keywords and the same text in a different language. The content should be to the point and not saturated with irrelevant trivia. There are many tools paid and unpaid which can help you to identify the competition and give you the best keywords to attract traffic. So the best strategy is to analyze your competitors i.e. the pages ranking on top and work according to the report and to get the accurate one the use of a website auditor is required. When you enter the Keyword in the website auditor you will complete a report and then you plan your content.
3) Use of HTML Tags are really important
In content, the HTML tags highlight the important points, and when you search for something the search results will show the Title and Meta Tags. HTML tags also help with the layout of content and the heading tags divide your article into different sections and make it easy to understand. Also, if you search for something on google and want to see its images then you can use alt text to describe it as an image to all the search engines.
The only strategy is to use HTML tags to optimize your page because an HTML tag is used to highlight the important content. If you don’t want to use HTML then there is a possibility that your website is not optimized like hundreds of other websites. Website Auditor can be your best friend to know how many HTML tags are required for the optimization of the site. The website auditor will give you the detailed report on which page you need to apply HTML tags and no. of tags required and if something is wrongly done.
4) Website Vitals
Website vitals are loading, interactivity, and visual stability. Google will soon start taking user reviews to judge the website and for that, we should keep in mind the above 3 points. The vitals will decide the user experience and end up leaving a great first experience. If the website is loading with a blink of an eye, it is interactive and has a stable and eye-catching layout then the website vitals are perfect. Google has not announced that the website vitals are one of the factors in ranking a site however in a short span it will definitely become one.
5) Evaluate the Behavior of User
Evaluating user behavior is one of the necessary aspects of ranking and making a user-friendly website and making required changes is the need of the hour. User behavior comprises CTR which is Click Through Rate, Bounce Rate, Session depth, and the duration of the session. In order to analyze your performance the use of Google Analytics and Google Search Console is a must. after analyzing the data you can work as per the need and engage users on your page to make interesting content and make it visually attractive so that the user spends the maximum website on your page and more time they spend on the page will give you a higher ranking.
6) List on Google my Business
To get ranked in the local business and most important is to maintain, claim, and optimize your Google My Business listing. It will help you to promote your product and if the response is as expected it can soon become a brand name, so if you are listed on Google my business your sales will touch the sky and also your business will also appear on Google Map to the nearby people looking for a product or service. Creating your profile is the first step that will promote your service/product and also advertise your brand name, once you have made the profile you have to enhance your listing with the help of several features in it.
7) Website should be Mobile Friendly
Everyone in today’s world uses smartphones and they are more easily accessible than a laptop or desktop. Since Google has announced that from September 2020 the websites will be ranked on the desktop version but will be ranked on the mobile version. So making a mobile-friendly website is a must and to test it you can use Google’s Mobile-Friendly Test and it will give you a green light if it’s a mobile-optimized website or else you will get some suggestions for improvement.